Our Story

Our Story

Our Story

From One Vision in 1997 to Iraq’s Home-&-Kitchen Leader

SHAHAN began in Sulaymaniyah with a single goal — raise the standard of everyday living across Iraq.

400 +

Authorized dealers

10 +

Warehouses in Baghdad, Sulaymaniyah, and Erbil

10 +

Warehouses in Baghdad, Sulaymaniyah, and Erbil

4

Flagship showrooms in Sulaymaniyah, Erbil and Baghdad

4

Flagship showrooms in Sulaymaniyah, Erbil and Baghdad

18

Coverage in all 18 governorates of Iraq

18

Coverage in all 18 governorates of Iraq

Founding Story

SHAHAN is a forward-focused company rooted in deep market expertise, driving innovation across Iraq’s home appliance and energy sectors. As the company behind trusted brands like DLC® — founded in 1997 — and Orange®, SHAHAN delivers quality-driven solutions that enhance everyday living. It is also a key partner in META NATION, expanding into the bitumen and fuel oil industry, and a proud strategic partner of Al Wataniya in oil refining operations. With a diverse portfolio and a commitment to progress, SHAHAN is shaping the future of both households and industries in Iraq.

SHAHAN Milestone Timeline

SHAHAN Milestone Timeline

SHAHAN Milestone Timeline

1997 — DLC® brand is launched, setting a new standard in home appliances across Iraq

1997 — DLC® brand is launched, setting a new standard in home appliances across Iraq

2004 — DLC® scales nationally with strong market trust and expanded distribution

2004 — DLC® scales nationally with strong market trust and expanded distribution

2012 — Start of strategic partnership in oil refining with Al Wataniya

2012 — Start of strategic partnership in oil refining with Al Wataniya

2021 — Orange® brand is introduced, bringing modern electronics to Iraqi households

2021 — Orange® brand is introduced, bringing modern electronics to Iraqi households

2022 — Expansion into bitumen and fuel oil through partnership in Meta Nation

2022 — Expansion into bitumen and fuel oil through partnership in Meta Nation

2022 — Formation of SHAHAN to unify these established ventures under one future-ready company

2022 — Formation of SHAHAN to unify these established ventures under one future-ready company

2026+ — Continued growth across appliances, energy, and technology sectors with purpose and innovation

2026+ — Continued growth across appliances, energy, and technology sectors with purpose and innovation

1997 — DLC® brand is launched, setting a new standard in home appliances across Iraq

1997 — DLC® brand is launched, setting a new standard in home appliances across Iraq

2004 — DLC® scales nationally with strong market trust and expanded distribution

2004 — DLC® scales nationally with strong market trust and expanded distribution

2012 — Start of strategic partnership in oil refining with Al Wataniya

2012 — Start of strategic partnership in oil refining with Al Wataniya

2021 — Orange® brand is introduced, bringing modern electronics to Iraqi households

2021 — Orange® brand is introduced, bringing modern electronics to Iraqi households

2022 — Expansion into bitumen and fuel oil through partnership in Meta Nation

2022 — Expansion into bitumen and fuel oil through partnership in Meta Nation

2022 — Formation of SHAHAN to unify these established ventures under one future-ready company

2022 — Formation of SHAHAN to unify these established ventures under one future-ready company

2026+ — Continued growth across appliances, energy, and technology sectors with purpose and innovation

2026+ — Continued growth across appliances, energy, and technology sectors with purpose and innovation

Our Brands Today

DLC

Orange

Trusted Home Appliances, Made for Iraq

For over two decades, DLC has been a household name in Iraq — delivering high-performance home appliances designed to meet the real needs of Iraqi families. From cooking and refrigeration to laundry and air care, every product is engineered for local voltage, climate, and lifestyle.

Built with durability, smart functionality, and peace of mind in mind, DLC is more than just appliances — it’s a promise of reliability, comfort, and a better life.

dlc-iq.com

Orange

DLC

Trusted Home Appliances, Made for Iraq

For over two decades, DLC has been a household name in Iraq — delivering high-performance home appliances designed to meet the real needs of Iraqi families. From cooking and refrigeration to laundry and air care, every product is engineered for local voltage, climate, and lifestyle.

Built with durability, smart functionality, and peace of mind in mind, DLC is more than just appliances — it’s a promise of reliability, comfort, and a better life.

dlc-iq.com

DLC

Orange

Trusted Home Appliances, Made for Iraq

For over two decades, DLC has been a household name in Iraq — delivering high-performance home appliances designed to meet the real needs of Iraqi families. From cooking and refrigeration to laundry and air care, every product is engineered for local voltage, climate, and lifestyle.

Built with durability, smart functionality, and peace of mind in mind, DLC is more than just appliances — it’s a promise of reliability, comfort, and a better life.

dlc-iq.com

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